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The turn of the 21st century saw the advent of the Indian Premier League (IPL) in 2008, a franchise-based T20 cricket tournament. The IPL revolutionized cricket with its blend of entertainment, glamour, and high-octane competition. It provided a platform for international stars, created new revenue streams, and attracted a global audience. The success of the IPL transformed cricket's economic landscape, contributing to the sport’s commercialization and widespread popularity.